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Cricket Site CMDN.com Integrates the Facebook Stream API into its Website

One of the first sports sites globally to implement the Facebook API Stream, CMDN.com aims to provide enhanced user experience to its cricket loving community.

Chennai, India (PRWEB) August 13, 2009 — Cricket Site CMDN.com has announced today the availability of enhanced user experience for its community by implementing the Facebook Stream API and Facebook Connect.

Facebook Stream is the flow of information on Facebook, which manifests itself on a user’s home page as the News Feed and on the user’s profile as the Wall. It represents the content a user shares with friends in a real-time setting.

Using the recently released Open Stream API from Facebook, CMDN.com connects to its users’ streams and let them read their streams on the CMDN.com web site. With this implementation, CMDN.com is one of the first sites globally, to provide a user interface for the Facebook stream, to serve its community of users.

Using the Facebook Stream API, CMDN.com allows its users to read and create Facebook content whilst they are on the CMDN.com web-site. Thus, CMDN.com can get its users’ stories, comments, and likes, and incorporate this data into the CMDN.com user experience. In addition, CMDN.com can create content directly into their users’ stream, allowing them to post comments and likes from CMDN.com.

“At CMDN.com, we are committed to providing our users with a compelling user experience. Though a late starter in cricket publishing, our quick loading full scorecard-based cricket scorecasting(tm) has made us one of the most popular sites in the Indian sub-continent. Using Facebook Connect and Facebook Stream API, we intent to enhance the overall user experience of the CMDN.com community in a significant manner,” said Dennis Paul M, Founder and President. “This is just the start, our engineers are working on a lot more features which would make us a compelling destination for the cricket lovers among the rapidly expanding Facebook community,” he added.

The Facebook implementation on cmdn.com has been built by the engineering team at Cordiant Technologies, the India-based provider of outsourced product development services for Independent Software Vendors and Web Businesses.

To get a first-hand experience of the CMDN.com Facebook implementation, please visit
http://www.cmdn.com/Facebook/FacebookNewsFeed.aspx

About CMDN.com:
CMDN.com is one of India’s five most popular cricket sites. The site provides the latest international cricket scores and cricket news from around the world.

About Cordiant Technologies:
Founded in 1995, Cordiant Technologies (http://www.cordiant.com) is an India-based provider of outsourced product development services for Independent Software Vendors and Internet Businesses worldwide. The company has development centers in Chennai and Kochi, Southern India.

For more information, call 609-375-2354 (US), +91-44-4266-6015 ext.111 (India), email: mktg@cordiant.com or visit http://www.cordiant.com

Contact: 
Manoj Gopalakrishnan CMDN.com, +91-994-019-6015 (India)

Link to the original press release http://www.prweb.com/releases/Facebook/StreamAPI/prweb2743394.htm

 

CMDN.com – Much more than a Cricket Portal

Web 2.0, Facebook Integration, Amazon Cloud Computing and Load Balancing

Building a Consumer Internet Application or a Web Portal is not easy as people think. It requires a great deal of focused effort if you are seriously thinking about going big with an idea/ concept on the World Wide Web. There is so much more than just creating a great piece of software. The real effort is taking the software to market and finding a share of the internet users. Hence the focus should be on gauging how the market responds to various offerings through business and technology innovations.

Working for CMDN.com (digital media venture of Cordiant) has been quite a learning experience. Being on the other side of business, Cordiant understands what it takes to build, market and sustain a Consumer Internet Application / Web Portal. As a testimony to this fact, CMDN.com today is one of top five most popular cricket sites in India featuring Latest Cricket Scores, News, Photos, Tournaments and Blogs.

Unlike Enterprise Application development, building a Consumer Internet application requires a completely different ‘mindset’. With CMDN.com, the focus is primarily on bringing new site users on board, engaging them and increasing the loyal user base. This requires a unique selling proposition for the web portal followed by continuous innovations to offer more value for the site users. CMDN.com USP has been providing the latest LIVE cricket Scorecard always on the www.cmdn.com home page and other features are built around it.

Here is a look at various challenges that Cordiant encountered while building CMDN.com and our approach to address them:

Business Challenges

Challenge Cordiant Approach
Building a User Base through relentless online marketing efforts Advertising in various Ad Networks including Google Adwords
Search Engine Optimization and Website Grade Monitoring Hubspot, Google Webmaster Tools & Alexa Website Ranking
User Engagement Scorecard Options, Social Bookmaking, Clearspring Widgets, FireFox Add-ons & Facebook
Integration
User Monitoring and Analytics Google Analytics
Revenue Management – Advertisements & Sponsorships Multiple Ad Severs Management using Google Ad Manager
Latest News Content Sourcing / Interfacing with AFP and PTI news service

Technology Challenges

Challenge Cordiant Approach
Web Page Performance
  • CSS Spriting, Reducing http requests to the server.
  • Use of performance monitoring tools such as Firebug, YSlow
  • HTTP compression with GZip
  • IIS Optimization
  • Content Caching
  • Ajax, XML and JSON
  • Use of Content Delivery Network (CDN)
Load Balancing & Server Management
  • Hosting in Amazon Elastic Cloud (EC2)
  • Linux based load balancing
  • Web Farms and Web Garden
Browser Interoperability
  • XHTML and W3C Compliance
Security
  • Critical Server back-up incase of Denial of Service (DoS) attacks
  • Sensitive Data Encryption
  • Code Obfuscation

CMDN.com Innovations

Scorecaster_1

  • ScoreCasterTM (Patent Pending) transforms cricket scoring into an easy and pleasurable experience. With a simple calculator-like ScoreCaster interface, anyone with even an elementary knowledge of the game can now score a cricket match. http://www.cmdn.com/ScoreCastingHome.aspx

  • Facebook Integration: CMDN.com is one of the first sites globally to provide a user interface for the Facebook stream, to serve its community of users. It provides enhanced user experience for its community by implementing the Facebook Stream API and Facebook Connect. Using the Facebook Stream API, CMDN.com allows its users to read and create Facebook content whilst they are on the CMDN.com web-site. Thus, CMDN.com can get its users’ stories, comments, and likes, and incorporate this data into the CMDN.com user experience. In addition, CMDN.com can create content directly into their users’ stream, allowing them to post comments and likes from CMDN.com.

To know more on Facebook Integration, follow link
http://www.prweb.com/releases/Facebook/StreamAPI/prweb2743394.htm

To get a first-hand experience of the CMDN.com Facebook implementation, please visi
http://www.cmdn.com/Facebook/FacebookNewsFeed.aspx